RETAIL MARKETING
Aims & Objectives of Retail Marketing
- Avoidance of bulk sale of raw produce collected by the tribals
- Value addition to the MFP & Agricultural produce through processing to realize better sale returns
- Retail marketing of products eliminating middle level market forces and reaching end-consumers direct.
- Exploring consumer-market potential to the maximum possible extent for the natural, pure & Organic products of the tribals.
- Continuous efforts to bring out quality products and to pursue sale in competition with leading brands in consumer market
Institutional Arrangements made
- Small Industrial units to take up value addition
- Processing centers in tribal areas for cleaning & processing thereby generating income to the tribal women
- Storage godowns exclusively for Value added Products
- Distributors’ network in major towns for value added products.
Industrial units and Processing centers
S.No. | Name of the Unit | Location | Production capacity in Kgs/day |
---|---|---|---|
1 | Honey Processing Unit | Rajahmundry | 1000 |
2 | Chittoor | 1000 | |
3 | Soap Making Unit | Vizianagaram | 1300 |
4 | Araku Valley | 1000 | |
5 | Sheekakayi Pulverizing Unit | R.Chodavaram | 300 |
6 | Turmeric Powdering Unit | V.Madugula | 1000 |
Processing of Minor Forest Produce
S.No. | Name of MFP | Processing done | End product |
---|---|---|---|
1 | Honey | Pasteurization & Moisture Reduction | Bottled Honey |
2 | Tamarind | Deseeding, De-pulping and Flower Making | Pulp & Flower Tamarind |
3 | Soap Nuts | Deseeding, Pulverizing and Extraction | Pulp, Powder & Shampoo |
4 | Sheekakai | Deseeding, Pulverizing and Extraction | Pulp, Powder & Shampoo |
5 | Amla | Deseeding, Pulverizing and Extraction | Powder & Sharbat and Triphala |
6 | Maredugaddalu | Extraction | Sharbat |
7 | Myrobolans | Pulverizing and Extraction | Triphala Powder & Liquid Concentrate |
8 | Tanikaya | Pulverizing and Extraction | Triphala Powder & Liquid Concentrate |
9 | Hill Brooms | Grading & Bundling | Packed Broom |
10 | Cleaning Nuts | Pulverizing | Packing and Branding as NATFLOC |
Processing of Agricultural Produce
S.No. | Name of A.P. | Processing Done | End Product |
---|---|---|---|
1 | Turmeric | Drumming, Polishing, Pulverizing & Packing | Turmeric Powder packs of different sizes |
2 | Rajmah | Cleaning & Packing | Rajmah packs of different sizes |
3 | Cuttings | Cleaning & Packing | Cuttings packs of different sizes |
4 | White Beans | Cleaning & Packing | White Bean packs of different sizes |
5 | Dry Chillies | Pulverizing & Packing | Chilli Powder packs of different sizes |
6 | Ragi | Powdering & Packing | Powder Packs of different sizes |